Tuesday, 22 September 2009

Deconstruction of Video BBC News (1.1.1)

Deconstruction of video content - BBC News

  • Colours include red and white along with images and names of certain countries
  • Slow camera movement towards anchors face
  • Sharp cut to a live feed with a reporter
  • News bar fades in and out with names and titles of the guests speaking
  • Interactive images are placed on still backgrounds which give figures on news report
  • Many transitions from image to image, done with little special effects
As from above the BBC News program has the conventional values associated with many news programs. The use of sharp cuts from live feeds to reports is used extensively throughout the program, along with the use of slow camera movements towards and from the anchor.

Shot types and framing in the BBC News program are used to convey conventional aspects in news as the types used, are used throughout television. For example the focus pulls towards the news anchors and the framing where the anchor is situated in the middle of the shot at a desk. This gives the impression of the news programme being more formal along with it also being professional and understandable. Another example of shot types would be the still camera shots of the live reporters and the tracking used to focus on the anchors. The use of interactive backgrounds helps to get figures across to the audience, along with the voiceover that acquires them.

Through mise en scene in the BBC News program, there is contrast between it and the Channel 4 news program. For example the colours used are those that are much brighter colours and this seems to show that it would have been on at a much earlier time than the Channel 4 news. As the BBC use brighter colours this represents the conventions of morning/afternoon programs, as many other news programs use darker colour tones to represent the time at which their news is on. Compared to more historic news programs, the use of flat screen interactive televisions has increased, leading to a reduction in needing the use of actual human involvement. For example the use of the interactive figures appearing on screen seems to have been done quite simply and this type of news feature is being used to an advantage over past years news programs.

The lighting used in the BBC news program is conventional in that the main focus pull is used as a target for the audience, with the light being situated around the anchor. Through lighting there seems to be less use of natural light as the anchor is in studio, and there seems to be more natural light as reporters are reporting their stories along with guests. Compared to the use of lighting in Channel 4, there seems to be a difference where that less light seems to be portrayed in Channel 4's program, as there seems to be more use of unnatural lighting. For example the studio lighting in Channel 4's program can be seen quite clearly compared to the use of it in the BBC news.

Through the use of editing and the transitions from story to story, BBC news uses very conventional cuts and camera shots/movements when it comes to focusing on each story. For example the use of cuts between the news anchor and the live reporters is very simple and conventional compared to the use of Channel 4's opening sequence where they use a lot of effects. Compared to conventional uses of transitions between stories for headlining news, the BBC uses very similar conventions, where a summary of information is given to the audience and then a live report is shown with some more information, which is the followed by a report into the story with a voiceover and then a cut back to the live reporter, followed by a cut back to the news anchor.

Through the use of special effects the BBC seems to use very little effects compared to the Channel 4 news program. However the use of interactive boards behind the news anchor is used to help the audience understand the major figures which are trying to be established between the news program and the audience. This use of interactivity is beneficial for capturing a certain target audience within a particular sector as this use can help attract attention and make the show seem a bit more easy to understand, compared to that of the Channel 4 news.

Through the use of titles the BBC uses a video image of what seems to be the world revolving in white red and orange, with the names of countries written upon screen. This titles also plays along with the music in that the music seems to have a pulsing sound to it as the world revolves. This title is roughly 15 seconds long and cuts straight to a focus pull towards the news anchors. The use of this title is used to show the importance of world news and not that of only UK news, and could be a sign of trying to capture a particular audience through the use of diversity amongst cultures.

1 comment:

  1. I like the way you have posted your main points in bullet points before the text itself. A thorough, detailed analysis showing your understanding of media texts. Good work.

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