Conventions of news texts. (Local)
Titles;
The use of colours such as red, grey and white are a convention of the BBC news programs and are also used in their national news program. This theme is used as it is the convention of BBC news and can be related to by the public audience that it attracts. The use of iconic images to represent London, are used in the titles to represent that the show is actually based around news values around London. As the title shot is a continuous shot and has various images about the program, this can be seen as a conventional value used in industry as it represents not only what the show is about, but whom the target audience is being represented as.
Reporters/Anchors;
With the anchors usually being seated in Local news programs, this gives the impression that the show is less formal compared to the national news programs. However the anchors do still wear smart clothes such as suits and dresses. The reporters on the other hand wear clothes that would not be seen as formal enough for national news programs such as sweaters and v-necked jumpers. This also represents the fact that the show is less formal than the national show and the fact that this is also a convention of local news. The anchors are usually shown in the same position as in the national news programs, with them being to the right of the screen, and the interactive information to the right of the anchor. The accents of the anchors and reporters are also different as they seem to be of a more Londoner accent compared to the national news anchors. The use of different ethnicities is used throughout the local news as it portrays the cultural differences in London society.
Mise en scene;
As for the mise en scene aspect of local news, this is usually the same as the national news, with exception of being a little less formal. For instance the audience seem to be closer to the anchor than in the national news program, which affects how the show is put across to the audience. There are sometimes aspects of the audience being able to see the news room behind the anchors and the people involved in creating the show. The use of stylish furniture and modern themes in local news is used to attract the target audience, which is an impressive use of attracting audiences.
Sound
The sound used in the Local news for the BBC, is the same as the national news’s music. This is due to the BBC trying to use a specific theme in throughout their broadcasting shows, as it is a tool used to create conventions that audiences relate to. The use of the orchestral, instrumental and electronic music can be seen as it is used to modernize the show as the sounds and music has changed over the various years. Tax payers also reflect on how the show is broadcasted, as it is their money that is being put towards making the show, and they expect the show to relate to new fashions such as modernized music.
Camerawork
The main difference between camerawork in the national and local news is that in the national news, cameras are focused more towards the front of the presenter whilst in local news, there is a slight drop in formality as the anchors can be seen from the side and below waist height. The local news camerawork is also different in the main opening sequence as iconic images from around London are used instead of the whole world in the national news. The themes in the camerawork are shown through the opening sequence in the local news as they are in the national news, with the pulsing of the red, grey and white lines. Between cuts in the opening sequence showing what is coming up in the show, there are also themes represented in the show as the pulsing clip is between each cut.
Brand Identity
The brand identity for London local news is that viewers want serious news that is of their interest, such as happenings in the capital of entertainment, politics, sport and weather. There is a more in depth of views into London society through local news as the target audience is being targeted by the news program. As viewers pay tax towards the station, they expect news that covers what they are paying for. However as audiences are not able to choose between news stories there are problems with identifying audiences in relation to choosing news programs in which viewers like.
Titles;
The use of colours such as red, grey and white are a convention of the BBC news programs and are also used in their national news program. This theme is used as it is the convention of BBC news and can be related to by the public audience that it attracts. The use of iconic images to represent London, are used in the titles to represent that the show is actually based around news values around London. As the title shot is a continuous shot and has various images about the program, this can be seen as a conventional value used in industry as it represents not only what the show is about, but whom the target audience is being represented as.
Reporters/Anchors;
With the anchors usually being seated in Local news programs, this gives the impression that the show is less formal compared to the national news programs. However the anchors do still wear smart clothes such as suits and dresses. The reporters on the other hand wear clothes that would not be seen as formal enough for national news programs such as sweaters and v-necked jumpers. This also represents the fact that the show is less formal than the national show and the fact that this is also a convention of local news. The anchors are usually shown in the same position as in the national news programs, with them being to the right of the screen, and the interactive information to the right of the anchor. The accents of the anchors and reporters are also different as they seem to be of a more Londoner accent compared to the national news anchors. The use of different ethnicities is used throughout the local news as it portrays the cultural differences in London society.
Mise en scene;
As for the mise en scene aspect of local news, this is usually the same as the national news, with exception of being a little less formal. For instance the audience seem to be closer to the anchor than in the national news program, which affects how the show is put across to the audience. There are sometimes aspects of the audience being able to see the news room behind the anchors and the people involved in creating the show. The use of stylish furniture and modern themes in local news is used to attract the target audience, which is an impressive use of attracting audiences.
Sound
The sound used in the Local news for the BBC, is the same as the national news’s music. This is due to the BBC trying to use a specific theme in throughout their broadcasting shows, as it is a tool used to create conventions that audiences relate to. The use of the orchestral, instrumental and electronic music can be seen as it is used to modernize the show as the sounds and music has changed over the various years. Tax payers also reflect on how the show is broadcasted, as it is their money that is being put towards making the show, and they expect the show to relate to new fashions such as modernized music.
Camerawork
The main difference between camerawork in the national and local news is that in the national news, cameras are focused more towards the front of the presenter whilst in local news, there is a slight drop in formality as the anchors can be seen from the side and below waist height. The local news camerawork is also different in the main opening sequence as iconic images from around London are used instead of the whole world in the national news. The themes in the camerawork are shown through the opening sequence in the local news as they are in the national news, with the pulsing of the red, grey and white lines. Between cuts in the opening sequence showing what is coming up in the show, there are also themes represented in the show as the pulsing clip is between each cut.
Brand Identity
The brand identity for London local news is that viewers want serious news that is of their interest, such as happenings in the capital of entertainment, politics, sport and weather. There is a more in depth of views into London society through local news as the target audience is being targeted by the news program. As viewers pay tax towards the station, they expect news that covers what they are paying for. However as audiences are not able to choose between news stories there are problems with identifying audiences in relation to choosing news programs in which viewers like.
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